The World According to Mitch Fanning

:: a blog about marketing and the business of new media with a dash of uncommon sense ::

Vision Boards, Strategic Pivots, and Pursuing Your Personal Legend

The last 3 months have been quite an adventure.

Here are some highlights and firsts:

  • On April 23rd, I got married on Anini Beach (Kauai) by officiator (Koko Kanealii), who co-starred with George Clooney in the Oscar nominated movie “The Descendants,” which was partially filmed on Kauai in 2010.
  • Learned how to surf.
  • Fruition Interactive Inc. became certified agency partners with HubSpot.

In addition to reaching some major milestones in my life, I’ve also had some personal insights and transformations I feel are worth sharing.

(more…)

Are Email Addresses the Real Currency of the Web?

Posted originally on the Fruition Interactive Blog.

I’ve been thinking about email a lot lately.

Partly, how I use it, but more about how it relates to building an audience.

But, first, a short story.

Over the years, I’ve become somewhat of an email nazi (see link for Seinfeld reference). When it comes to personal email habits, I’m a big believer in attempting to process your inbox to zero on a regular basis.

As a result, my inbox has become my own little save haven. These days, most of the emails I receive are not junk. (My @gmail account, which is a catch-all account is another story).

Okay, here’s my point. (more…)

Why Every Smart Employee, Startup and Business Should Act More Like a Digital Media Empire

Sometimes I sound like a broken record.  But I’m on a mission, so forgive me if you’ve heard this all before, it’s worth repeating.

According to a recent study, blogging is on the decline as social media is on the rise among Inc. 500 companies.

Social Media On The Rise?  You Don’t Say…

The fact that social media is on the rise is no big surprise.

That said, I wouldn’t count blogging out just quite yet.

(more…)

Does School Kill Creativity?

Note: this article is a continuation of  “What are Your Intentions for 2012.”

It was the year 2000, and after finishing 18 years of formal education, I was having second thoughts.

After I had calmed myself down, I suddenly realized I had felt this way all along.

Was it just me?

(more…)

What Are Your Intentions For 2012?

I love this time of year.

For me, like many others, it’s a time for reflection and renewal.  We can start with a clean slate and begin to pursue those things we’ve put off.

I’ve never been one to set New Year’s resolutions mostly because I set goals throughout the year.  I also try to make my goals more meaningful nowadays, going beyond generic fitness or financial pursuits.

This year, I’d like to make a real dent in the universe.  I’d like my efforts to be inspirational to others and not just in vain.  So, without further delay, when it comes to educating our clients at Fruition Interactive as well as the business community at-large, here is one of my two intentions for 2012:

(more…)