about

Who the heck is Mitch Fanning?

Hi, I’m Mitch Fanning .

I’m the VP of Fruition Interactive, an online publisher (code for saying “I blog”), an amateur writer, a social media practitioner, and an educator.  To learn more about what I do, and why I do it go here.

Simply put, I advise fast-growing companies on how to use content, digital marketing, and social media to encourage members of their target audience to become advocates and join their tribe of loyal repeat customers.

I’ve spent 10+ years (and put in my 10,000 hours) working with businesses of all sizes, from global brands like NBC.com and Nestle to Canada’s fastest growing Internet companies ranked in the PROFIT 100.  After some success (and even a few failures), when it comes to content and digital opt-in strategies I know what works and what doesn’t.

My clients seem to think so:

“Mitch has an amazing command of available and breaking marketing technologies and a business acumen that directs application of the technology to a firm return-on-investment.”

My main objective over the past 10 years has been to drive customers to take action online and keep them engaged.  This has been accomplished by bringing them from digital and social channels to either your website or physical location (or both).  Once customers give you permission to connect you must consistently deliver compelling content and value – this is where most companies fail and the companies I help succeed.

What I’ve Done

Wondering why you should bother reading or listening to anything I write or say?  Here are just a few things I’ve done over the past 10+ years that might be helpful or relevant:

  • Collaborated on the launch of NBC.com’s new desktop app that keeps fans in touch with premium NBC.com content (late 2009).

  • Launched nation-wide integrated marketing campaigns for online investor community in 2008-2009 (television, display, social, search, content partnerships via RSS, email) to increase awareness, traffic, and conversion.
  • Wrote and promoted digital whitepaper (download via opt-in) for start-up that generated $250,000 in seed capital from private investors in 2005-2006.
  • Collaborated on a wide-range of brand, content, and digital opt-in projects for corporate clients, SMEs, start-ups, and agency partners throughout North America from 2000-2008.

  • Blogging (ghost-blogging) since 2005.

What I Do (Now)

Including my role at Fruition Interactive, what I do can be split into three areas I’m very passionate about:

Fruition Interactive

As VP of Strategy & Business Development, I’m responsible for helping Fruition Interactive create exceptional business results for its small to mid-sized B2B clients.

Simply put, as a marketing professional who focuses on digital channels, I will use my talents, expertise, and passion to grow the agency, help clients navigate the digital and social media space, and collaborate with the team at Fruition to deliver successful interactive marketing solutions.

Online Publishing (media)

In my online publishing work, I tell stories and share my insights on content marketing, new media, and emerging social technologies.  I’ve experimented with blogging platforms since 2005 and currently share my ideas here at [mitchellfanning.com] and now on the Fruition Interactive Blog.

New Media Education

As a new media educator, authorized member of Social Media Club (SMC), and founding member (VP of Partnership) of Social Media Club Niagara, my primary goal is to promote social media literacy, trends, encourage ethical behavior, and share best practices.

The club aims to bring together entrepreneurs, business owners, journalists, publishers, professionals, artists, bloggers, and developers who want to share their experiences and success stories.

As you can see, I’m not some rogue ‘Internet marketing guru’ plotting world domination, using big red headlines, and excessive hype to bait naïve prospects with empty promises.  I’m also not a self-proclaimed “social media expert” who sings Kum-bay-ah and promotes community over commerce.

I’m a content, digital, and new media practitioner who emphasizes a “tools last, not first” approach that doesn’t treat social media as foolproof and all-powerful.

When I’m not working for you, I’m usually writing or building online media properties.  I’ve been experimenting with blogging platforms since 2005 and currently share my insights on content marketing, new media, and emerging technologies at here at mitchellfanning.com and on the Fruition Interactive Blog.

When I really want to chill out, I can be found with my partner-in-crime @treatqueendiva watching a movie or loitering at one of our favorite local coffee shops or vineyards asking for free refills.

Enough about me…how can I help you?

Let me know via:

Twitter
Email