The World According to Mitch Fanning

:: a blog about marketing and the business of new media with a dash of uncommon sense ::

Anything You Want: Why You Need This Book

Published on July 21, 2011

  • How many useful things can I create in my life (for others)?
  • You don’t need money to start helping people today.
  • You can’t help everyone, so proudly exclude people.
  • Make yourself unnecessary to running your business.
  • Stay focused on just helping people today.
  • Focus on improving or inventing, not promoting something that people just don’t seem to need or want.
  • If you can’t say “hell yeah” or “wow, let’s do it” to something then say no.
  • You don’t need large clients to be successful, just lots of little ones.

If any of the above questions or statements resonate with you then I recommend you read: Anything You Want by Derek Sivers (via Seth Godin’s new book publishing imprint, The Domino Project (powered by Amazon).  Actually, my advice would be – don’t get the book, get the audio book.

Why?

Having the audio book was like sitting down with Derek (himself) for about an hour as he told me his amazing story of how he created CDbaby from scratch and sold it 10 years later for $22 million.

Honest. Straightforward. Simple.

What I liked most about the book was the fact that he was completely honest and straightforward about his failures and mistakes.  I mean this guy made a lot of mistakes (really, who doesn’t), but he kept things simple. Really, really simple. This is an important lesson for those of us starting anything new: be it a project, a blog post, a book, or even a small business.

Just Start By Finding Ways To Help

For those of you who read a lot of business books (like me) you’re not going to hear anything new. However, what you will get for roughly $10, is an inspirational story told in a forthcoming way about an average guy who did his best not to build a business, but to help out his friends and some other independent musicians.

The Result?

Not only did this make him happy, he enjoyed the process, made something useful for thousands of people, and lived life on his own terms.

So, what do you want?

Filed under: Book Reviews, Entrepreneurship

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