:: a blog about marketing and the business of new media with a dash of uncommon sense ::
It was the year 2000, and after finishing 18 years of formal education, I was having second thoughts.
After I had calmed myself down, I suddenly realized I had felt this way all along.
Was it just me?
I love this time of year.
For me, like many others, it’s a time for reflection and renewal. We can start with a clean slate and begin to pursue those things we’ve put off.
I’ve never been one to set New Year’s resolutions mostly because I set goals throughout the year. I also try to make my goals more meaningful nowadays, going beyond generic fitness or financial pursuits.
This year, I’d like to make a real dent in the universe. I’d like my efforts to be inspirational to others and not just in vain. So, without further delay, when it comes to educating our clients at Fruition Interactive as well as the business community at-large, here is one of my two intentions for 2012:
Quick, what’s the ROI of email?
How about your laptop, cell phone, business card or even your mother?
If you’re like most people, you probably don’t know, and really don’t care. But not having email in your business could do more harm than good. Its “benefit” is not so much a measurement of return but an implicit cost of doing business (and cheap I might add).
Moreover, depending on your role, it also represents “potential.”
Do you consume and produce content as either reader, blogger, author, or entrepreneur?
If so, this post may interest you…
Being a marketing guy, I’ve spent a lot of my time understanding how to get your attention. I think it was Seth Godin who once said, “In an attention economy, marketers struggle for attention. If you don’t have it, you lose.”
It’s true.
Modern life is overloaded with demands on your attention. Right now you’ve got: people trying to sell you stuff, work to do, people to call, new messages on Facebook and Twitter to read, people trying to sell you MORE stuff, e-mail to check, TV to watch and errands forget about. Everyone has too many things to do, and too little time to do them all.
So what’s my point, right?