Content Marketing is the “New Marketing”
Hi there! Welcome to the future.
Entrepreneurs, small to mid-sized businesses, and online marketers can harness the awesome power of the social web to quickly distribute their message and generate brand awareness.
However, in a crowded marketplace, you need to convert “awareness” into trust, revenues, and profit. To be successful, you must consistently deliver compelling and “infectious” content that inspires people to take action.
Content Marketing is Impossible Without Compelling Content
Compelling content is the driving force behind the Internet. Your customers are seeking information to solve their problems, not sales pitches. The trust and credibility your content creates will knock down sales resistance; while at the same time introduce your product or service.
Now that social media has become a popular method for distributing content, it’s going to be your ability to create compelling and “infectious” content (that solves your customer’s problems) that sets you apart from the crowd.
Content marketing can help you:
1. Acquire customers without selling.
2. Build a “tribe” of loyal repeat customers.
3. Create content your target audience will look forward to receiving.
4. Create an army of influencers who work, market, and sell your stuff for free.
Okay, but what the heck is Content Marketing?
Content Marketing is creating and sharing relevant, compelling, and entertaining content as a means of attracting, engaging, and converting members of your target audience into a “tribe” of loyal repeat buyers.
Your goal is to obtain opt-in permission to deliver content via one or several media channels. This regular exposure builds trust over time that provides opportunities for conversion, rather than a fragmented “all-or-nothing” approach.
Compelling Content & Social Media: a Powerful Combination
Your content is useless if people can’t find it on the web, it’s like you don’t exist. Content needs a vehicle(s) for people to find it, share it, blog about it, bookmark it, and re-tweet it.
Social media is a powerful way to distribute content. Great content is the “oxygen” that brings social media to life. It gives people something more interesting to talk about (and read) besides what they had for lunch.
Grab a Seat and Join the Conversation
Are you creating and distributing “infectious” content that encourages people to respond the way you want them to – by buying what you sell, becoming your advocate, and joining your “tribe” of loyal repeat customers?
If so, welcome to the future of “new marketing.” (BTW – the future is now)
About the Author:
Mitch Fanning is an “available-for-hire” online marketing and social media consultant. He runs three6media, a “new marketing” consulting firm that advises small to mid-sized businesses how to use content marketing and social media to encourage members of their target audience to become advocates and join their “tribe” of loyal repeat customers.
He’s spent 10+ years ( and put in his 10,000 hours ) working with businesses of all sizes, from global brand (NBC.com, Nestle) to Canada’s fastest growing Internet companies ranked in the PROFIT 100, creating, selling, implementing both traditional and digital marketing strategies.
Click here to contact Mitch directly. Or skip right through the garden and grab Mitch’s RSS Feed right here.
